Why Great Brand Photography Is A Non-Negotiable When It Comes To Uplevelling Your Business with Georgina Little

In this week’s episode, I had the pleasure of chatting with Georgina Little, a talented personal brand photographer with a passion for empowering women in business. Georgina’s journey, from her days as a professional dancer to becoming a gallery producer for live television and eventually discovering her calling as a photographer in Kenya, is a testament to resilience and creativity.

Georgina’s career began with a love for dance, a passion she pursued from a young age. However, a life-altering motorbike accident at 21 forced her to reimagine her future. This pivotal moment taught her resilience and adaptability, traits she now channels into her photography. Moving to Kenya with her husband opened the door to a new creative outlet: photography. What began as a way to document her children’s lives soon evolved into a thriving business.

Georgina believes personal brand photography is about more than polished images—it’s about capturing authenticity. She explains, “Your clients want to see the real you. Personal branding isn’t just headshots; it’s about showcasing your personality in a way that connects with your audience.”

Her process is both thorough and personal. From understanding her clients’ businesses to addressing their insecurities, Georgina creates a safe, empowering environment where clients can shine. She describes her role as part photographer, part confidante, drawing from her experience as a performer to guide clients into poses that feel natural and comfortable.

One of the standout moments in our conversation was discussing how transformative photography can be for women. Georgina shares stories of clients who have rediscovered their confidence through her lens. “I’ve had women look at the back of the camera and say, ‘Is that really me?’ That’s when I know I’ve done my job,” she says.

Having experienced her process firsthand, I can attest to how she puts clients at ease. Whether it’s with a joke or an understanding ear, Georgina ensures that every session is relaxed and fun. (Yes, even when my “don’t be a dick” sign or the infamous “tits on the table” moment became part of the shoot!)

For anyone considering a personal branding shoot, Georgina offers sage advice: “Pick someone whose work you love and someone you feel comfortable with. The connection between you and your photographer is essential for authentic images.”

She also highlights the importance of finding a photographer who understands your business needs and can align their work with your goals. Her unique process includes researching her clients’ brands, identifying their target audiences, and even helping with props, outfits, and locations.

A strong personal brand isn’t just about looking good; it’s about building trust. Georgina emphasizes the need for congruence between how you present yourself online and in person. “Authenticity is what builds trust,” she explains. “When clients see alignment between your images and your real self, that’s when the magic happens.”

Georgina’s story is a beautiful reminder that life’s twists and turns often lead us to unexpected and fulfilling destinations. Her ability to empower women through photography is truly inspiring. If you’re looking to elevate your personal brand, Georgina’s thoughtful approach is a game changer.

Listen to the podcast episode here.

Find out more about Georgina:

Instagram: www.instagram.com/georginalittlebrandphotography

LinkedIn: www.linkedin.com/in/georgina-little-photography/

Website: www.georginalittlephotography.co.uk