You trained to be a coach. Not a marketing guru. Not a sales person. A coach.
And now you're sitting here with all this brilliant coaching ability... and absolutely no bloody clue how to turn it into a business that actually pays you.
Sound familiar?
You've probably tried a few things. Posted on social media (sporadically, when you can face it). Maybe created some freebies that live on your hard drive gathering digital dust. Perhaps you've even invested in courses that promised you six-figure formulas, only to realise that what works for the bros doesn't work for you.
Here's what nobody told you during your coach training:
Being a great coach and building a great coaching business are two entirely different skill sets.
You need the actual foundations. The business ecosystem that creates consistent income, without the ick, without burning out, and without betraying who you actually are...
Let me introduce you to Mastery...
✓ A comprehensive self-paced program
✓ A deep dive into building strong foundations for your coaching business
✓ Strategy that actually works for relationship-driven humans
✓ The inner work AND the outer work (because you need both)
✓ Creation of a business model you can actually sustain
✓ Permission to bring all of you to your business - quirks, values, non-negotiables,
✓ A program that answers the big questions (like "how do I actually get paying clients?")
Here's the uncomfortable truth...
Most coaching businesses fail. Not because the coaches aren't talented. Not because there isn't demand. But because they're built on sand.
No clear niche. Vague messaging. Offers that sound like everyone else's. Pricing that makes them feel sick to quote. Marketing that feels forced and inauthentic. Discovery calls that end in awkward silences.
And underneath all of that? Imposter syndrome whispering that maybe you're not cut out for this after all.
But you are.
You just need someone to teach you how to build the damn thing properly...
Here's how we break it down:
UNEARTH YOUR EDGE
Get crystal clear on what makes you different.
This isn't about finding your niche by Googling 'profitable coaching niches'. This is about uncovering what's uniquely yours - your perspective, your edge, the thing that makes you YOU. We're digging deep into what you stand for, who you're meant to serve, and why your work matters.
You'll walk away with:
- A clear understanding of your unique positioning (no more sounding like every other life/business/wellness coach)
- A new found awareness of how what truly matters to you, shapes your business
- Confidence in what makes you different
- A niche that feels exactly right for YOU
ATTRACT YOUR PERFECT CLIENTS
Go deep into understanding who you're actually meant to work with
You know that vague "I help everyone" energy? We're killing it dead. You're going to get so clear on your ideal clients that you'll know exactly what's keeping them awake at 3am. You'll understand what they want, what they need, and, just as importantly, who can actually afford to work with you.
You'll walk away with:
- A deep understanding of your ideal client's transformation journey
- The courage to actually do ideal client interviews (yes, they're scary. No, you won't die. Yes, they're invaluable)
- Language that resonates because it's THEIR words, not yours
CREATE YOUR IRRESISTIBLE OFFER(S)
Learn to package your coaching with confidence.
This is where we turn your coaching into actual offers that people want to buy. You'll learn how to structure your packages, how to keep clients longer (because one-off sessions don't build a business), and how to price yourself without that nauseating feeling.
You'll walk away with:
- A unique signature framework that sets your coaching apart
- Pricing that reflects your worth (but doesn't make you want to hide)
- The confidence to talk about money without apologising
ESTABLISH YOUR THOUGHT LEADERSHIP
Position yourself as the trusted authority you actually are.
You're not just a coach. You're a thought leader. You have ideas, insights, frameworks that deserve to be heard. This module is about claiming that space - deciding what you want to be known for and becoming the go-to person in that space.
You'll walk away with:
- Clarity on what you want to be known for
- A framework for consistent visibility that doesn't feel gross
- The confidence to position yourself as an expert (because you are one)
CREATE A MARKETING PLAN THAT WORKS
Rewild your marketing. Make it feel good. Make it work.
Here's where we burn down the bro-marketing playbook and build something that actually works for us good humans. No viral hope. No algorithm-chasing. No posting 47 times a day on seven different platforms. Just relationship-driven marketing that builds trust over time.
You'll walk away with:
- A marketing plan that fits your life (not someone else's 5am routine)
- Content that connects without ever feeling salesy
- The understanding that marketing is a long game, —and shortcuts don't build real relationships
MASTER THE ART OF CLIENT ENROLMENT
Stop selling. Start coaching.
Your discovery calls shouldn't feel like awkward job interviews. They should feel like coaching sessions. We're going to completely reframe how you approach enrolment so that prospects get to experience what it actually feels like to work with you, before they even say yes.
You'll walk away with:
- Discovery calls that convert (because they're coaching, not sales pitches)
- An understanding of what a prospective client needs to know, to know they need you
- An acceptance of 'when it's time, it's time' - let your clients decide when that is.
So, what makes Mastery different?
It's Not Just Strategy. It's Not Just Mindset. It's Both.You need the practical tools - the offers, the marketing plan, the enrolment process. But you also need to deal with the imposter syndrome. The fear of visibility. The belief that you're 'not ready yet'. Mastery gives you both. Because one without the other leaves you stuck.
It's Laser-Focused on Coaches This isn't a generic business program trying to serve everyone from product creators to course launchers to coaches. This is built specifically for coaches. Every module, every framework, every example is designed for your world.
Lifetime Access Not a weekend intensive where you leave feeling inspired but unchanged. Not a 6-week sprint that skims the surface. This is a self-paced program where you give yourself time to do the actual work, implement the strategies, and see real results.
You're Not Doing This Alone You'll have access to a community of other coaches who actually get it
Mastery IS for you if...
✓ You're a trained coach (or finishing your training) who's ready to build a real business
✓ You're done dabbling and are ready to commit to making this work
✓ You want both impact AND income, no compromise
✓ You're willing to do the inner work as well as the outer work
✓ You're obsessed with getting brilliant results for your clients
✓ You're ready to push yourself outside your comfort zone when you need to
✓ Coaching is the thing you can't NOT do
It's NOT for you if...
✗ You want quick fixes and magic formulas
✗ You want a blueprint, rather than a roadmap
✗ You're looking for a purely passive income strategy
✗ You're not willing to show up and do the work
✗ You think marketing should be effortless
✗ You're treating coaching as a hobby
✗ You're ONLY interested in making money and you don't really care how
What actually happens when you sign up?
Comprehensive Online Program: 6 Modules, 18 lessons, that walk you logically from one step to the next. Just follow the lessons, complete the workbooks and watch the version of your business you've been wanting for so long, emerge.
Community Support: You're joining a group of ambitious, committed coaches who are building real businesses. People who understand the journey because they're on it too. In our exclusive community you get to build collaborative relationships with our alumni community.
Resources & Templates: Everything you need - templates, frameworks, worksheets, examples, so you're not starting from scratch.
Transformation: After working through Mastery, you'll have:
- A clear, confident business identity
- Offers that sell
- A marketing plan that works
- The skills to enrol clients consistently
- A joined-up business that makes sense
- The confidence to charge what you're worth
Start Now!
This is a comprehensive business training program with a complete curriculum and community support. This is an investment in your business, and in your future as a coach who's actually making the income she deserves.
"Excellent value and quality. So many ah ha moments; having done some of this work in other programmes but not managed to join all the dots before now. I would highly recommend this to anyone who is serious about growing their coaching business."
- Sarah Yandell (Business Coach & Mentor for women ready to scale)
"The program was fantastic. Even more than I expected! Gill is a wonderful teacher and coach; her tools are amazing, and she meets everyone right where they are with grace, humour, and encouragement.
- Victoria Ireland (Leadership coach for women breaking the mould)
"This is a must for coaches serious about crafting a profitable, sustainable practice. It helps you to understand what your ideal clients want and need, and how that is the secret ingredient when it comes to marketing and finding clients to help."
Becky Benfield-Humberstone (Business Coach for quietly disruptive entrepreneurs)
Listen to what these incredible clients had to say...
Still Have Questions?
Do I need to be fully qualified as a coach to join?
What if I'm not sure about my niche yet?
Is this only for life coaches?
What's the time commitment?
What if I've already done other business programs?
The Bottom Line...
You can keep trying to figure this out on your own. Keep Googling 'how to get coaching clients.' Keep second-guessing your pricing. Keep feeling like an imposter.
Or you can invest in learning how to actually build this business properly.
With the foundations. The confidence. The strategy. The support.
Your coaching is too important to stay stuck.
START NOW